Choosing the right domains
Website marketability
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Make
sure your domain name reflects your business, your
products and services and any company identity you
wish to protect. |
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Make it memorable and intuitive. |
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If your business needs to make a global impression
choose a .com domain name. Top level domains are
usually used in the following ways: |
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.com
- businesses or commercial enterprises
.net - network solution providers, Internet companies
and Infrastructure companies
.org - charitable and non-profit making organisations
and pressure groups
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Optimising visitor numbers
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Register
other relevant domain names and make it easier for
visitors to locate your site. Your company name
may often be shortened or abbreviated in which case
you should register these words as domain names.
You may also want to register a gTLD such as .com
along with a ccTLD such as .co.uk or .co.au. This
ensures you cover all possibilities and will enable
your customers to reach your site much more easily.
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Protect and promote your brands by registering domain
names for them.
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.com, .net and .org domains can now be up to 67
characters in length. Not only is this good news
for companies with long names, it has created an
opportunity to increase the number of hits on your
sites. |
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Technical do's and don'ts
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Domains
are not case sensitive, but it is advisable to publish
your name in lower case.
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No punctuation is allowed except a hyphen "-". Hyphens
cannot be used at the beginning or end. Domains
cannot include spaces.
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Numbers
can be used and can sometimes give you a better,
more memorable name eg. Search4this.com |
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Flexible
registration At Total Registrations:
you can register domains for one to ten years, giving
you total flexibility. |
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